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Wednesday, May 6th, 2009

Zoya News: Limited Edition MatteVelvet for Fall

Zoya Matte Velvet

Most of you probably thought I was crazy when I blogged that Matte's were bringin sexy back, and just lookie what Zoya has in store for us this Fall 09'.

Note: The MatteVelvet is a special limited edition release that's not part of the regular Zoya seasonal collections.  

After working with hundreds of matte formulations and color options, the ZOYA color experts are happy to announce three perfect LIMITED EDITION, exclusive MATTEVELVET* shades for Fall 2009 (available July 1, 2009).

Loredana (ZP498) - Gunmetal gray matte shimmer.

Dovima (ZP499) - Black matte shimmer.

Posh (ZP500) - Wine matte shimmer.

Designed to appeal to a multitude of matte color trend lovers; including every metro mod, vintage stylista, retro pin-up, goth beauty, glam rocker, street chic fashionista and color junkie out there, Zoya MATTEVELVET* shades deliver the new color of fashion. Get all of the color, none of shine with MATTEVELVET*, Zoya’s exclusive blend of matte base and subtle shimmer resulting in utterly wearable and truly stylish nail polish.

Zoya nail lacquers are free of harmful industrial chemicals like toluene, camphor, formaldehyde, dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

As always, each and every Zoya color is made for women so we name the colors after women. Find your favorite shade, Zoya MATTEVELVET* and over 300 other ultra high-fashion shades at http://www.zoya.com.

*MATTEVELVET (matte velvet) nail color by Zoya is not intended to be worn with a base coat, top coat or speed dryer of any kind. Due to the unique matte formulation, color is not as long-wearing as traditional nail color. A completely clean, dry nail surface yields the best results for matte nail color wear. For best results make sure to always prepare nail with Zoya Remove + (3-in-1 nail polish remover, nail plate cleaner and new color prep.) prior to applying color.

The MatteVelet collection will be available at Art of Beauty beginning July 1st.

(1) Comments

SARAH ANG said on Jul 9th, 2009 12:04 pm
Where can I buy all the Matte Lipsticks and all the Matt colors? Beautiful shades of Zoya matte shimmer's
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Patricia said, on Sep 26th, 2012 12:11 pm regarding Product Review: Red Carpet Manicure Pro Kit
Hi Steph,
Love your blog. You wrote: Always wrap the free edge or tip throughout each step. I didn't see this step in the video. Could you please explain how to do the wrap process and with what material. Thank you.

Megan said, on Sep 8th, 2012 1:12 am regarding Product Review: Red Carpet Manicure Pro Kit
I am wondering if these gel polishes can be used with other gels. I have a different system with a different brand of base coat and top coat, can the different brands of gel mix?

Shelly said, on Aug 19th, 2012 3:43 pm regarding Product Review: Red Carpet Manicure Pro Kit
I've had my kit for a couple of months now and love the way it lasts; but the Structure and Brilliance brushes are starting to stiffen and so is the gel in the bottles. Anyone else having that issue? Is there a way to thin them out?

Jill said, on Aug 8th, 2012 5:47 pm regarding Product Review: Red Carpet Manicure Pro Kit
Hi, does anyone know if I can thin out the red carpet base coat so that it is easier to apply?

Steph said, on Jul 3rd, 2012 4:14 pm regarding Wet n Wild Flash Dry Nail Colors
Hi Prinzy,
It was a gorgeous color! I remember picking up a few bottles because I loved the color so much! lol! Actually, yes, I'm launching a store in the next couple of weeks. I have everything built, I'm just working on the Terms and Conditions right now, so it should be very, very soon.

I only have about 10 Studio M colors in the store currently, but I will be taking special pre-orders once it opens.

prinzy said, on Jul 3rd, 2012 3:47 pm regarding Wet n Wild Flash Dry Nail Colors
I missed out on speed, looks like a gorgeous high-end purple. btw, are you still thinking of selling studio m nail polishes on your website? thanks

sarah said, on Jun 14th, 2012 8:03 am regarding Summer Collection: China Glaze Poolside
thanks :)

Steph said, on Jun 13th, 2012 2:04 pm regarding Summer Collection: China Glaze Poolside
Hi Sarah,
I'm not sure about retail stores, but you can still find them on amazon.com.

Sarah said, on Jun 12th, 2012 2:19 pm regarding Summer Collection: China Glaze Poolside
Can I still buy them in the stores now?

Debra said, on May 26th, 2012 4:59 pm regarding Product Review: Red Carpet Manicure Pro Kit
I've been playing with this system for about a month now. I love it! When I first started I used the clear just so I could get a feel for it. Then I got adventurous and tried a "sandwich" with a China Glaze color. It probably would have stayed on longer if I had been able to seal off the edges, but my nails were so short it was a bit difficult. The next time I used RCM gel polish in Simply Stunning (a pale slightly shimmery nude color). This time I had gotten enough practice to really make my coats thin and it worked out fabulous. I'm trying to send all my friends the Ulta 20% coupon (5/26 is the last day) so they can get a kit for about $64. :) Now I hope to get a little creative with color combos and nail design. Thanks for the review.

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