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Thursday, January 28th, 2010

American Apparel Gets All Lacquered Up

American Apparel Nail Polish

Collection: American Apparel Nail Lacquer .5 oz
Retail Price: $6.00/ea
Steph's Rating: Steph's 4.5 Kisses Rating
Buy it: Will be available in a week or two.

American Apparel, known for their edgy yet provocative clothing line launches a beauty brand consisting of 18 new nail lacquers.

Before we get to the initial review, I feel we need to discuss the article posted on Jezebel a few days ago. After hearing different stories and receiving numerous emails, I felt it was necessary to contact my PR rep to get the real deal and here's what they said:

After receiving a few reports of bottles breaking, we made the internal decision to do a voluntary recall of the bottles on both a retail and public level.

We chose this small US manufacturer to produce our nail polish because we support their business model and have a fondness for family who runs it. However, one of the realities of all manufacturing is first-run glitches. We worked all last week with the manufacturer to make the improvements necessary for the second run. Another reason we sought out a US-based company is so we would be able make changes and now, we can investigate what went wrong as quickly as possible. We still believe in the factory we're working with and the new polish will be in stores within the next two weeks.

We will offer an exchange of two new bottles or a $10 giftcard for anyone who brings in a unit from the original run or a receipt.

On another note, one thing we're taking very seriously is the disposal of the bottles we had in the stores. Even though our polish was DBP, toluene, and formaldehyde-free, we don't want our stores just tossing it in the trash. We're using our internal shipping and distribution line to arrange a pickup and removal of the polish to make sure it gets done right.

Since we have that covered, let's move on to the good stuff. American Apparel... who would of guessed? This stuff is selling like hotcakes and the proof is in the pudding or shall we say lacquer. The color selection is unbelievable with 18 different creme shades to choose from, reasonably priced at $6.00 each or 3 for $15 in stores.

Talk about perfect formula, these were oh so dreamy to apply. Each color is smooth, opaque and lasted four days with a base and top coat. Way to go American Apparel!

Check out the swatches.   

American Apparel Mouse Nail Polish

I never get tired of greens and Office is a nice minty green creme.

American Apparel Mouse Nail Polish

Mouse fits into the taupe/mushroom/nude category. It's much lighter than most mushroom shades on the market. A great neutral that goes with everything.

American Apparel Hunter Nail Polish

Hunter is a deep, vampy hunter green creme.

American Apparel Hassid Nail Polish

Hassid is a black creme that dries to a satin like finish.

Overall, Awesome! If you're a creme lover, then this is your cup of tea. Perfect application, formula and color selection.

Have you tried American Apparel polishes yet? What do you think of the brand? Have a wonderful day!

Full Disclosure: The following product(s) was provided to Steph's Closet by the manufacturer or PR company for consideration.

(8) Comments

vanessa martinez said on Jan 28th, 2010 9:18 am
the bottles crack babe! http://www.leileiluvsmakeup.com/2010/01/my-response-to-american-apparel.html http://www.leileiluvsmakeup.com/2010/01/american-apparels-response-really.html
Reply

Steph said on Jan 30th, 2010 2:44 pm
Hi V,
Interesting! This is the first time I've heard about the bottles combusting...!
Reply

JenJen said on Jan 28th, 2010 10:59 pm
I know their having with bottles and whatever, I still love the polish and agree with everything here...
Reply

Steph said on Jan 30th, 2010 2:45 pm
Hi Jen,
Aren't they great! Which ones did you pick up?
Reply

Julie said on Jan 29th, 2010 4:42 pm
Thanks so much!! I picked up a few colors when they first came out and I LOVE them...Can't wait til their back up :) PS your nails are so adorable
Reply

Aimees said on Jan 29th, 2010 4:47 pm
Julie is so right, your nails are so cute.... I'm not big on American Apparels clothing, it's too revealing for me but I'm def going to try these..Thanks Steph!
Reply

Steph said on Jan 30th, 2010 2:49 pm
Hi Julie and Aimees,
Thanks so much ladies! Hopefully they'll be back up on the website soon!
Reply

Barb said on Jan 31st, 2010 10:18 am
My friend and I were at the mall yesterday and she did in fact return 3 of her bottles from the first run. They gave her $30 in gift cards and said the new polish should be back in the store in a couple of weeks. My friend did however love the polish and said it went on real nice. I am anxious to try the mint green, it was real pretty in person. They looked super creamy!
Reply

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Latest feedback from my loyal readers

Patricia said, on Sep 26th, 2012 12:11 pm regarding Product Review: Red Carpet Manicure Pro Kit
Hi Steph,
Love your blog. You wrote: Always wrap the free edge or tip throughout each step. I didn't see this step in the video. Could you please explain how to do the wrap process and with what material. Thank you.

Megan said, on Sep 8th, 2012 1:12 am regarding Product Review: Red Carpet Manicure Pro Kit
I am wondering if these gel polishes can be used with other gels. I have a different system with a different brand of base coat and top coat, can the different brands of gel mix?

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Steph said, on Jul 3rd, 2012 4:14 pm regarding Wet n Wild Flash Dry Nail Colors
Hi Prinzy,
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I only have about 10 Studio M colors in the store currently, but I will be taking special pre-orders once it opens.

prinzy said, on Jul 3rd, 2012 3:47 pm regarding Wet n Wild Flash Dry Nail Colors
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Steph said, on Jun 13th, 2012 2:04 pm regarding Summer Collection: China Glaze Poolside
Hi Sarah,
I'm not sure about retail stores, but you can still find them on amazon.com.

Sarah said, on Jun 12th, 2012 2:19 pm regarding Summer Collection: China Glaze Poolside
Can I still buy them in the stores now?

Debra said, on May 26th, 2012 4:59 pm regarding Product Review: Red Carpet Manicure Pro Kit
I've been playing with this system for about a month now. I love it! When I first started I used the clear just so I could get a feel for it. Then I got adventurous and tried a "sandwich" with a China Glaze color. It probably would have stayed on longer if I had been able to seal off the edges, but my nails were so short it was a bit difficult. The next time I used RCM gel polish in Simply Stunning (a pale slightly shimmery nude color). This time I had gotten enough practice to really make my coats thin and it worked out fabulous. I'm trying to send all my friends the Ulta 20% coupon (5/26 is the last day) so they can get a kit for about $64. :) Now I hope to get a little creative with color combos and nail design. Thanks for the review.

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