Thursday, January 28th 2010

American Apparel Gets All Lacquered Up

Collection: American Apparel Nail Lacquer .5 oz

Retail Price: $6.00/ea

Steph's Rating:

Buy it: Will be available in a week or two.

American Apparel, known for their edgy yet provocative clothing line launches a beauty brand consisting of 18 new nail lacquers.

Before we get to the initial review, I feel we need to discuss the article posted on Jezebel a few days ago. After hearing different stories and receiving numerous emails, I felt it was necessary to contact my PR rep to get the real deal and here's what they said:

After receiving a few reports of bottles breaking, we made the internal decision to do a voluntary recall of the bottles on both a retail and public level.

We chose this small US manufacturer to produce our nail polish because we support their business model and have a fondness for family who runs it. However, one of the realities of all manufacturing is first-run glitches. We worked all last week with the manufacturer to make the improvements necessary for the second run. Another reason we sought out a US-based company is so we would be able make changes and now, we can investigate what went wrong as quickly as possible. We still believe in the factory we're working with and the new polish will be in stores within the next two weeks.

We will offer an exchange of two new bottles or a $10 giftcard for anyone who brings in a unit from the original run or a receipt.

On another note, one thing we're taking very seriously is the disposal of the bottles we had in the stores. Even though our polish was DBP, toluene, and formaldehyde-free, we don't want our stores just tossing it in the trash. We're using our internal shipping and distribution line to arrange a pickup and removal of the polish to make sure it gets done right.

Since we have that covered, let's move on to the good stuff. American Apparel... who would of guessed? This stuff is selling like hotcakes and the proof is in the pudding or shall we say lacquer. The color selection is unbelievable with 18 different creme shades to choose from, reasonably priced at $6.00 each or 3 for $15 in stores.

Talk about perfect formula, these were oh so dreamy to apply. Each color is smooth, opaque and lasted four days with a base and top coat. Way to go American Apparel!

Check out the swatches.   

I never get tired of greens and Office is a nice minty green creme.

Mouse fits into the taupe/mushroom/nude category. It's much lighter than most mushroom shades on the market. A great neutral that goes with everything.

Hunter is a deep, vampy hunter green creme.

Hassid is a black creme that dries to a satin like finish.

Overall, Awesome! If you're a creme lover, then this is your cup of tea. Perfect application, formula and color selection.

Have you tried American Apparel polishes yet? What do you think of the brand? Have a wonderful day!

Full Disclosure: The following product(s) was provided to Steph's Closet by the manufacturer or PR company for consideration.

8 Responses

vanessa martinez said, on Jan 28th, 2010 9:18 am Reply
the bottles crack babe! http://www.leileiluvsmakeup.com/2010/01/my-response-to-american-apparel.html http://www.leileiluvsmakeup.com/2010/01/american-apparels-response-really.html

Steph said, on Jan 30th, 2010 2:44 pm Reply
Hi V,
Interesting! This is the first time I've heard about the bottles combusting...!

JenJen said, on Jan 28th, 2010 10:59 pm Reply
I know their having with bottles and whatever, I still love the polish and agree with everything here...

Steph said, on Jan 30th, 2010 2:45 pm Reply
Hi Jen,
Aren't they great! Which ones did you pick up?

Julie said, on Jan 29th, 2010 4:42 pm Reply
Thanks so much!! I picked up a few colors when they first came out and I LOVE them...Can't wait til their back up :) PS your nails are so adorable

Aimees said, on Jan 29th, 2010 4:47 pm Reply
Julie is so right, your nails are so cute.... I'm not big on American Apparels clothing, it's too revealing for me but I'm def going to try these..Thanks Steph!

Steph said, on Jan 30th, 2010 2:49 pm Reply
Hi Julie and Aimees,
Thanks so much ladies! Hopefully they'll be back up on the website soon!

Barb said, on Jan 31st, 2010 10:18 am Reply
My friend and I were at the mall yesterday and she did in fact return 3 of her bottles from the first run. They gave her $30 in gift cards and said the new polish should be back in the store in a couple of weeks. My friend did however love the polish and said it went on real nice. I am anxious to try the mint green, it was real pretty in person. They looked super creamy!

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